2 Piece (Nivea & Cosmopolitan)

Women in bikini’s….Pool Party….and a rapper. Sounds like a music video right?

Not too far from the truth…

This is a collaboration between Nivea, Cosmopolitan and some music and YouTube stars. Whilst appearing to look like a regular music video, you can soon tell by the constant and repetitive lyrics that this is some form of viral collaboration.

Does it work?

Its certainly impressive, and eye catching but I think more time could have spent to promote the brands behind the lyrics. There is a scene with all the girls standing together dancing, forming the words Nivea. They all have glow sticks and a flash of an overhead shot during the video gives a snippet of what the word is. A bit more time could have been spent here, as it is an impressive shot.

So my conclusion is that it is an good video, but an annoying song. The main reason it is annoying is because of the repetitive lyrics and uncertainty to whether they are meaning to promote the brands. Im a little disappointed its number 1 in the viral charts at the moment. But im pretty confident thats due to teenage boys seeing girls in bikinis as the thumbnail – not appreciating the video as a good viral for the brand.