Fast Lane By Volkswagen
Sharing similar aspects to the “Piano staircase” by the Fun Factory, the Fast lane by Volkswagen is designed to offer a slightly bizarre public experiment. Set on a staircase heading down to an underground train station, a bright orange slide has been built to offer people a question.
The question is who will step up to the fast lane and take the plunge down the slide, instead of the normality of the stairs and conformity of society.
The experiment is launched on the back of Volkswagens Social Media campaign combined with the new Polo GTI, as it joins the online world with a Facebook fan page and a twitter account. This step up to the online media world is more than welcome by Volkswagen who produce some top quality automobiles. Its a clever viral, that whilst lacks complete originality still has some great aspects, the main being that it is carried out in a social environment where the public are unaware of what is happening. This has proved time and time again to be a winning formula for viral campaigns.
