Walking on water, as far as I know, is only possible if your a Lizard, some other form of insect/reptile….or Jesus.

Now these guys are none of the above. But this little gem from Hi-Tec has already collected over 4 million views in over a month. Created by CCCP, an award winning dutch production agency, this agency has captured and delivered exactly what Hi-Tec wanted.

This is a perfect example of a viral video, it has literally made people doubt, believe and question it so much so, that the creators had to release a “Walking on Water – The Making of” video. They also created a lot of pictures and footage of all the staff and sportsmen involved to add more to the viral element – creating a hive of information online ready to be shared across peoples viral networks at the touch of a few buttons.

What I really like more than anything is the comments on YouTube from people:

“Its fake, its definitely fake”
No way man its real!! They even explain it in the making of video!”

This is perfect, they have created a debate amongst the masses and video responses have started as an attempt to justify the cause on each side. This has done wonders for Hi-Tec who were a relatively out of date brand in the sporting world and forced to focus on more mountaineering and outdoor sports. This will have kick started the brand amongst a younger generation and justified its position in the outdoor sports market.

If you are wondering whether its real or not, take a look and see for yourself. But just to save you the trouble of scrolling the web looking for the answer, I have also included the making of video – Which is definitely worth a watch.