Nissan “Urbanproof” Qashqai

When I first saw this I thought….hang on, Ive seen this before somewhere haven’t I?

Sure enough it is a parody of the original Sony Bravia’s bouncing balls through the streets of San Fransisco. Certainly not a disappointment though.

Whilst set in a particularly less glamourous setting, the beginning is all too familiar with the image of some balls harmlessly bouncing around the street. Then it instantly changes as you realise they are in fact bowling balls, smashing down the street in a completely reckless and out of control path of destruction.

Whilst every other car is being destroyed by these bowling balls, the Nissan Qashqai calmly pulls out of its bay at the end, unscathed by the perfectly normal assault on the city, and drives away without a single dent.

Very clever advert by nissan, knowing that people would remember that epic Sony scene, and to be honest they have pulled off something pretty fantastic themselves. “Urbanproof” is a great buzz word for their campaign as they attempt to market the SUV towards the city drivers.

Making it into the viral charts for June its set to go viral a lot more, certainly looked like a big clean up operation afterwards though