Puma – The Journey of Football
Although released before the World Cup this is the first time I have seen this viral from Puma, or seen it in any of the viral charts.
Its a little surprising to be honest because I think its a fantastic clip. There’s a nice soundtrack, powerful slow motion footage of the African culture and attitude towards this World Cup, and of course there is some big names in here from the African teams.
Its a great branding video for Puma but has yet to grace the global viral charts. This was found in the UK charts with only half a million views. Now that is clearly a lot of views but compare that to Puma’s main rivals during these world cup and they have missed the mark.
Its a great shame and I do hope that people start sharing this more and more because its astonishingly better than a lot of world cup ads. Take for example Pepsi’s attempt to bring African culture and love for football into their viral…big names, cheesy production yet it gained millions of views.
This is a powerful production that shows off true culture and passion, great skills and a wide variety of all ages showing how people enjoy, watch, follow and play the beautiful game.
Compare this to Adidas Star wars edition – truly great viral, full credit due. Nike, Write the future – again fantastic viral and the ongoing sharing stats will prove that time over. Puma, The journey of Football….Its a different route to the other two but its the best of its kind.
It deserves better!
I hope you enjoy it and share it round your various social media circles
