Super Sexy CPR…I Think I’m Learning Now!

This has got to be possibly the greatest EVER way to teach people about CPR and succesfully market a Lingerie brand.

Creeping its way into the viral charts after a range of campaigns (That I thoroughly hope continues), this company has really hit the nail on the head here:

• Grab Peoples Attention – Check!
• Teach them about a valuable life saving technique – Check!
• Leave an impressionable image of your brand that people will want to share again and again with their communities – Check!

That is going viral instantly. A job well done at Fortnight Lingerie who have succesfully created a viral presence for their range of lingerie and have even followed the campaign up with a SuperSexyCPR website to further instruct viewers of the life saving techniques, whilst marketing their brand to the masses.

Is it too visually appealing that you forget the brand name at the end though? I had to look twice….Dont think that’s a bad thing though. Take a look…

And another…