Posts Tagged ‘digital marketing agency’
Nokia N8 and Some Foozball hero’s
What a unique little clip this is – Table football superstars showing off their range of skills, some of them….in fact all of them are pretty crazy!
Obviously straight away there was the desperate attention seekers claiming it to be fake straight off the bat, but Nokia have since launched the individual tricks in a separate, slowed down version of the video. Great content exposure Nokia, well played.
As for the branding, Nokia are introducing their Nokia N8 handset, complete with a snazzy camera that they are claiming to be one of the best on a handset to date…I think this was before the iPhone4 came out with high resolution, full HD capabilities and a built in editing suite.
Regardless, it does look like a very good product and this is a great little viral.
How spectaularly amazing would it be to make a fortune from making videos that you used to do just for pure amusement?
Im pretty sure that a staggering amount of people would be over the moon with such a thought. It must be the same feeling a person has when they realize; “Holy sh*t….Im really good at football…Holy SH*T…Im going to make a massive amount of money from doing one of the most favorite things in my life!”
That must be a pretty special feeling
Its exactly what is happening to Rhett and Link.
These two friends started out making some really quality, shoe string budget viral videos. Just as many other millions of people have done on YouTube. But it didn’t take long before the pair where snapped up by McDonalds to perform a stop motion remake on their classic, T-Shirt Wars, which received over 4 million views and counting.
These guys dreamt the dream, and woke up in the wake of its reality. McDonald’s knocking on their door, asking to do a promotional film for them, was just the beginning. They have gone on to work for a vast number of brands and have developed their hobby into a full time, well played production service.
They are creative geniuses at what they do. They have produced over 200 short films, as well as music videos, and have been recognized as “Internetainers” to the world. They don’t actually like the term viral video, but unfortunately that term will stick around a while longer, but I certainly see the point they make.
They are on a rising list of internet stars who have been asked to replicate a promotional film for a brand with their own creative twist. This is certainly proving to be a rising industry and worthy enough to one day compete with the giant of promotional films, Television advertising.
Here is one of their latest productions which soared its way into the viral charts effortlessly because of their huge fan base that already exists.
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This is what we specialize in
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If you already are a fully capable affiliate, please fee free to get involved with our blog and discussions. Here we would like to keep people updated with tips, strategies and news from the affiliate and online marketers world. It is a fast paced, high involvement industry, and we believe helping one another is a valuable step forward in the world of online business and its various communities.
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A bit different to the normality on here, but this is storming its way through some of the viral charts with a booming trend at the moment, and rightly so.
This guy is a serious mover for his age! He is packing some rhythm, originality AND an entourage.
I know this is not promoting a product or brand, but I thought it was worth a watch, if only for the entertainment factor.
If I can move like him when im a grandpa, ill be a happy man!
Big up Gramps!
Formally Project Natal, this new feature has been eagerly awaited by the gaming and in-home entertainment market for some time now and is set for a release November 2010 in the UK.
This fantastic piece of hardware will position you (the player) as the controller. Think of Nintendo Wii, but with better graphics, better response time and NO controllers…
This is astonishing equipment, and a leap forwards in entertainment towards virtual reality.
You can tell from the clips that this is more targeted towards friends and family use, but regardless of this it is still going to be an essential purchase for the gaming market.
This is the first time a console has made the step away from a controller. Using a motion sensitive camera on the Kinect device, it can track your entire movements throughout a room and even interact back with you through voice commands.
What I particularly like about the Kinect is the voice commands. When I was younger I always thought it was spectacularly impressive when a person talked to a computer in a film or something, and it responded…..you can do this now! So mix that all in with the fact that your entire body is now the controller and you have an absolute winning formula.
I think this will shoot the Nintendo Wii straight out the water, people will be trading it in like its nobody’s business and there will be a dramatic shift over to Xbox 360 as the console of choice. Nintendo really need to step up, because they are really being left in the shadows – more so than ever if Xbox take away their younger/family audience with Kinect.
PS3 will no doubt do something similar in the future, but I think the next big platform for the entertainment industry is 3D consoles….watch this space
The original T-Shirt War was a stop motion classic that went viral with great success. Stop motion is proving time and time again to be a great up and coming form of media for the internet.
when combined with a team of stop motion fanatics who know what they are doing, two companies who are looking for some viral stars, and an ad agency who thought the two would make a perfect mix = A well funded and produced piece of online media and you have another example of how people from YouTube and other video sharing network sites have found fame and fortune from their creativity online, and asked to reproduce that for a company viral.
Home made stop motions are great, and I hope they never die out due to the larger corporations funding YouTube antics, but there is something very satisfying about seeing a production that has been well epuiped and well funded, yet ran by the same guys who did it without all that momentum and funding. You just know that they put their all into it when it was free, so an even bigger effort and performance will follow now that it is paid for.
I have attached the behind the scenes clip underneath too so you can see the team behind it all and how they did it. Stop motion is a long, long process. But the finished result tends to be spectacular.
Sharing similar aspects to the “Piano staircase” by the Fun Factory, the Fast lane by Volkswagen is designed to offer a slightly bizarre public experiment. Set on a staircase heading down to an underground train station, a bright orange slide has been built to offer people a question.
The question is who will step up to the fast lane and take the plunge down the slide, instead of the normality of the stairs and conformity of society.
The experiment is launched on the back of Volkswagens Social Media campaign combined with the new Polo GTI, as it joins the online world with a Facebook fan page and a twitter account. This step up to the online media world is more than welcome by Volkswagen who produce some top quality automobiles. Its a clever viral, that whilst lacks complete originality still has some great aspects, the main being that it is carried out in a social environment where the public are unaware of what is happening. This has proved time and time again to be a winning formula for viral campaigns.
Although released before the World Cup this is the first time I have seen this viral from Puma, or seen it in any of the viral charts.
Its a little surprising to be honest because I think its a fantastic clip. There’s a nice soundtrack, powerful slow motion footage of the African culture and attitude towards this World Cup, and of course there is some big names in here from the African teams.
Its a great branding video for Puma but has yet to grace the global viral charts. This was found in the UK charts with only half a million views. Now that is clearly a lot of views but compare that to Puma’s main rivals during these world cup and they have missed the mark.
Its a great shame and I do hope that people start sharing this more and more because its astonishingly better than a lot of world cup ads. Take for example Pepsi’s attempt to bring African culture and love for football into their viral…big names, cheesy production yet it gained millions of views.
This is a powerful production that shows off true culture and passion, great skills and a wide variety of all ages showing how people enjoy, watch, follow and play the beautiful game.
Compare this to Adidas Star wars edition – truly great viral, full credit due. Nike, Write the future – again fantastic viral and the ongoing sharing stats will prove that time over. Puma, The journey of Football….Its a different route to the other two but its the best of its kind.
It deserves better!
I hope you enjoy it and share it round your various social media circles
Women in bikini’s….Pool Party….and a rapper. Sounds like a music video right?
Not too far from the truth…
This is a collaboration between Nivea, Cosmopolitan and some music and YouTube stars. Whilst appearing to look like a regular music video, you can soon tell by the constant and repetitive lyrics that this is some form of viral collaboration.
Does it work?
Its certainly impressive, and eye catching but I think more time could have spent to promote the brands behind the lyrics. There is a scene with all the girls standing together dancing, forming the words Nivea. They all have glow sticks and a flash of an overhead shot during the video gives a snippet of what the word is. A bit more time could have been spent here, as it is an impressive shot.
So my conclusion is that it is an good video, but an annoying song. The main reason it is annoying is because of the repetitive lyrics and uncertainty to whether they are meaning to promote the brands. Im a little disappointed its number 1 in the viral charts at the moment. But im pretty confident thats due to teenage boys seeing girls in bikinis as the thumbnail – not appreciating the video as a good viral for the brand.
As Seen On…
