Im a sucker for stop motion videos, they are very eye catching and memorable if they are done correctly. I remember the first ever stop motion video I saw on youtube was a Mario Kart parody done by some final year students at the University campus – it was epic. It really got me thinking about all the possibilities you can do with stop motion.

This little number by Sony has made a dramatic entry into the viral world with almost 1.5 million views in less than a month. More amazing is that it took the team only 3 weeks to make, which is highly impressive since they travelled from London – Cairo – Mumbay – Hong Kong – Tokyo – San Francisco – New York  then back to London.

Simple stuff essentially, but thousands of pictures and a lot of editing no doubt. All worth while though, job well done Sony and a nice piece by Director/Film coordinator Alex Profit.