Posts Tagged ‘Stop Motion’
The original T-Shirt War was a stop motion classic that went viral with great success. Stop motion is proving time and time again to be a great up and coming form of media for the internet.
when combined with a team of stop motion fanatics who know what they are doing, two companies who are looking for some viral stars, and an ad agency who thought the two would make a perfect mix = A well funded and produced piece of online media and you have another example of how people from YouTube and other video sharing network sites have found fame and fortune from their creativity online, and asked to reproduce that for a company viral.
Home made stop motions are great, and I hope they never die out due to the larger corporations funding YouTube antics, but there is something very satisfying about seeing a production that has been well epuiped and well funded, yet ran by the same guys who did it without all that momentum and funding. You just know that they put their all into it when it was free, so an even bigger effort and performance will follow now that it is paid for.
I have attached the behind the scenes clip underneath too so you can see the team behind it all and how they did it. Stop motion is a long, long process. But the finished result tends to be spectacular.
Im a sucker for stop motion videos, they are very eye catching and memorable if they are done correctly. I remember the first ever stop motion video I saw on youtube was a Mario Kart parody done by some final year students at the University campus – it was epic. It really got me thinking about all the possibilities you can do with stop motion.
This little number by Sony has made a dramatic entry into the viral world with almost 1.5 million views in less than a month. More amazing is that it took the team only 3 weeks to make, which is highly impressive since they travelled from London – Cairo – Mumbay – Hong Kong – Tokyo – San Francisco – New York then back to London.
Simple stuff essentially, but thousands of pictures and a lot of editing no doubt. All worth while though, job well done Sony and a nice piece by Director/Film coordinator Alex Profit.
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