The following blog post is an edited version of an email I sent to a client a couple of months ago explaining the basic concepts behind viral marketing. The client was asking if they could use such a campaign for their particular project, which was going to be an online magazine.  I have removed all project and person specific references and retained the content that talks about what viral marketing is, and some of the basics on how to start a low-budget viral campaign. I thought it would be a good way of starting this blog off and would make a fitting first post. I hope some one, some where out there finds it useful!

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