Posts Tagged ‘viral marketing campaigns’
Signs, Schweppes short film.
This is a golden oldie one, but a real classic and something I have only recently discovered.
First appearing in 2009 this viral was set out to prove that you don’t need to necessarily have a short, snappy production to create a viral masterpiece. This 12 minute short film is intended to keep you engaged with the plot, relate your story to the characters and keeps your intention focussed on discovering how the tale ends.
A very clever little film and an interesting twist to the viral video world and what is traditionally the “norm”. 4.6 million views suggests a great interest too. Well done Schweppes and well done Director Patrick Hughes.
The following blog post is an edited version of an email I sent to a client a couple of months ago explaining the basic concepts behind viral marketing. The client was asking if they could use such a campaign for their particular project, which was going to be an online magazine. I have removed all project and person specific references and retained the content that talks about what viral marketing is, and some of the basics on how to start a low-budget viral campaign. I thought it would be a good way of starting this blog off and would make a fitting first post. I hope some one, some where out there finds it useful!
As Seen On…
