TomTom Star Wars Voiceover

This first went viral in May, but I absolutely love this.

Its a very clever twist on the classic phenomenon of Star Wars, but shows the character Darth Vader in a behind the scene environment as he attempts to fit in to normal life in the 21st Century. It shows him at a recording studio to do a voiceover for the Satellite Navigation system from Tom Tom.

The script is genius and so are the characters interactions. It feels like you are watching a comedy program instantly and you are waiting for the next akward/hilarious comment or outburst.

A very clever way to show the differences that a Sat Nav could have, and a voice over from a character like Darth Vader is very clever.

Great little viral.